September 17, 2020No Comments

How to grow your hardcore fanbase through community engagement.

Taking the right approach to cultivating a strong community is one of the best ways of growing your hardcore fan base.

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September 15, 2020No Comments

Upgrading the stadium experience keeps fans engaged and loyal.

There’s nothing that can top the stadium experience. But imagine if you could leverage mobile technology to enhance the fan experience.

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September 10, 2020No Comments

The necessity of real-time fan engagement.

At one time, the only thing that fans in the stands were holding in their hands during a live game was a pin, or a supporter’s flag. Now, it’s a phone.

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September 3, 2020No Comments

Turning your casual fans into hardcore sports fans.

Sports teams know that the only way to grow your fanbase is to bring in the casual fans and bump them up the fandom levels.

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September 1, 2020No Comments

How to create compelling content, even when the season is over.

With all the 24/7 sports-focused mass media and social channels to engage with, there is no “true” off-season for a sports fan.

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August 27, 2020No Comments

7 ways in which social media failed the world of sports.

Social media is an overall great addition to the world of sports. Sometimes, however, it can be a negative influence on sports and on fan experience.

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August 25, 2020No Comments

5 key trends that are improving the business of sports.

From in-game data & analytics, second screens, smart stadiums, key sponsorships and globalization of your brand, clubs are getting smarter.

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August 20, 2020No Comments

What football teaches about community building.

There is a beautiful connection between being a sports fan and feeling like you’re a part of a supportive community.

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August 13, 2020No Comments

How sports teams are using live-tweeting to their advantage.

The world of sports is no stranger to live-tweeting. Watching sports is all about the real-time experience, even if you can't be there in person.

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August 11, 2020No Comments

How football players are winning at social media.

Athletes have been using social media for a while now, but only a few know how to really leverage it to enhance their brand.

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August 5, 2020No Comments

What does it mean to Belong?

What does it mean to belong? It means that your support doesn't end when the match is over. It means feeling like you're a part of the team.

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July 22, 2020No Comments

The value of data in building a supportive fan base.

Data and analytics have been a key part of sports for decades now, and they're the key to building a supportive fanbase that will carry you all the way.

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July 22, 2020No Comments

Building a positive supporters community in an age of social media.

Social media offers clubs and fans a way to have a dialogue and amplify their fandom, but only if you do it right.

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