Taking the right approach to cultivating a strong community is one of the best ways of growing your hardcore fan base.
There’s nothing that can top the stadium experience. But imagine if you could leverage mobile technology to enhance the fan experience.
At one time, the only thing that fans in the stands were holding in their hands during a live game was a pin, or a supporter’s flag. Now, it’s a phone.
Sports teams know that the only way to grow your fanbase is to bring in the casual fans and bump them up the fandom levels.
With all the 24/7 sports-focused mass media and social channels to engage with, there is no “true” off-season for a sports fan.
Social media is an overall great addition to the world of sports. Sometimes, however, it can be a negative influence on sports and on fan experience.
From in-game data & analytics, second screens, smart stadiums, key sponsorships and globalization of your brand, clubs are getting smarter.
There is a beautiful connection between being a sports fan and feeling like you’re a part of a supportive community.
The world of sports is no stranger to live-tweeting. Watching sports is all about the real-time experience, even if you can't be there in person.
Athletes have been using social media for a while now, but only a few know how to really leverage it to enhance their brand.
What does it mean to belong? It means that your support doesn't end when the match is over. It means feeling like you're a part of the team.
Data and analytics have been a key part of sports for decades now, and they're the key to building a supportive fanbase that will carry you all the way.
Social media offers clubs and fans a way to have a dialogue and amplify their fandom, but only if you do it right.
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